A multidisciplinary designer blending design and development to craft user-friendly, impactful digital experiences. Let’s build something great together.
Currently based in New York City, designing at Wahoo Fitness, shaping world-class training experiences for endurance athletes. I'm also building Gone — a storytelling platform for outdoor adventures.
Before Wahoo, I designed a geospatial data management platform at Koordinates, leading the design system and process for their web application.
Before Koordinates, I designed retail point-of-sale experiences at Vend by Lightspeed, where I designed their iPad app and contributed to the successful launch of their award-winning product, Vend Register.
Highlights
Gone – A Storytelling Platform for Outdoor Adventures
Turning outdoor adventures into interactive stories that inspire the next journey.
Building Responsive Metric Displays
How I tackled the challenge of designing a scalable, responsive metric display for the Wahoo app—ensuring real-time metrics remain clear and adaptable across all screen sizes.
Building & Evolving Wahoo Fitness's Design System
How I led a scalable, token-driven design system for Wahoo Fitness, ensuring seamless integration, consistency, and adaptability.
Streaming Connected Devices into Design Tools
An experiment bridging real-time sensor data with design tools—bringing heart rate, power, and motion directly into the canvas.
Archive
Client
Project
Release date
Education
- Master of Architecture (Prof), Architecture—The University of Auckland (2011–2012)
- Bachelor of Architectural Studies (BAS), Architecture—The University of Auckland (2008–2011)
Experience
- Wahoo Fitness—2019–Present
- Koordinates—2017–2019
- Vend by Lightspeed—2014–2016
- AECOM—2012–2014
Talks
- Introduction to Framer—Roam Digital, Auckland, New Zealand (2020)
- Jacky Lee, Designer + Developer—Bézier, design interview podcast (2020)
- Prototyping with Bluetooth Devices—Framer Loupe, Amsterdam (2019)
- Design with Code—Crimson Education, Auckland, New Zealand (2018)
- Aeropress Timer—Framer Seattle Meetup, Microsoft, Redmond, WA (2018)
- Banana, Strava Visualizer—UX/CX Collab, Pixel Fusion, Auckland, New Zealand (2018)
- Banana, Strava Visualizer—Auckland CSS, New Zealand (2018)
- Framer Workshop—Pushpay, Auckland, New Zealand (2017)
- Prototyping with Quartz Composter & Framer.js—Cactus Labs, iOS Meet, Auckland, New Zealand (2015)
- Auckland Dribbble Meetup—Auckland, New Zealand (2015)
Editorial
- Why I Blur the Lines Between Prototype and Real Product—Framer Blog
- Blurring the Lines Between Prototype and Real Product—Wahoo Product Design
- Wahoo Onboarding Wizard—Wahoo Product Design
- Being a rookie & maintaining a healthy balance of work—The Creative Series by Femke van Schoonhoven
- Designing Vend's New Point-of-sale—Vend Design (2015)
- Framer rotate image array module (Part 1)—Vend Design (2015)
- Framer rotate image array module (Part 2)—Vend Design (2015)
Awards
- Design Innovation Award (Equipment) — Wahoo KICKR Ecosystem (2019)—Wahoo Fitness
- Core77 Design Awards (Heath & Wellness Runner Up) — Wahoo KICKR Indoor Cycling Ecosystem (2019)—Wahoo Fitness
- CRC Customer Choice Awards — Wahoo ELEMNT Bolt (2019)—Wahoo Fitness
- CRC Customer Choice Awards — Wahoo KICKR CORE Smart Trainer (2019)—Wahoo Fitness
- T3 Awards: Best Home Fitness Tech (Nominated) — Wahoo KICKR Climb (2018)—Wahoo Fitness
- The New Zealand Spatial Excellence Awards: Environment and Sustainability — Land Information New Zealand (Koordinates) (2017)—Koordinates
- NZ Hi-Tech Awards — IBM Hi-Tech Exporter of the Year (under $5 million revenue) and Cisco Hi-Tech Emerging Company of the Year categories — Vend (2014)—Vend by Lightspeed
- NZIA Graphisoft Student Design Awards: Highly Commended (2012)—Architecture School