I’m Che Wei, or Jacky—a Taiwanese-born, New York-based product designer passionate about creating seamless digital experiences. With a hybrid approach to design and development, I craft seamless, user-friendly digital experiences. Let’s build something great together.

I'm currently the Design Lead at Wahoo Fitness, shaping world-class training experiences for endurance athletes. I'm also building Gone — a storytelling platform for outdoor adventures.

Before Wahoo, I designed a geospatial data management platform at Koordinates, leading the design system and process for their web application. My work played a key role in securing government contracts, including Land Information New Zealand and Stats NZ, which adopted Koordinates as their official data portal.

Before Koordinates, I designed retail point-of-sale experiences at Vend by Lightspeed, where I designed their iPad app and contributed to the successful launch of their award-winning product, Vend Register.

In my spare time, I'm out cycling on Strava, or taking way too many pictures of my daughter on Instagram.